New Balance Australia

New Balance Women's Shoes

New Balance is a globally renowned brand synonymous with comfortable yet cool sneakers, but would you believe this athleisure empire was inspired by the humble chicken? 

…Promise you we’re not clucking around. 

The brainchild of Irishman ​​William J. Riley, who was passionate about functional footwear that offered extensive support to its wearer, New Balance women's shoes was thrust into existence when its founder noted his flock’s three pronged feet provided the perfect balance.

Seeking to imitate his feathered friends’ effortless and nimble locomotion, Riley developed an arch support device featuring three support points, dubbing his enterprise the New Balance Arch Support Company.

Clearly New Balance has come a long way in the 116 years since Riley had his lightbulb moment, branching out from orthotics and arch supports to become a fully fledged accessories and apparel entity in its own right. 

But while much has changed, there’s no doubt the brand has stayed true to its original mission of championing functional footwear with superior support. 

Describing their contemporary sartorial offering as the “perfect blend of function and fashion, giving you the performance technology you need and the style you want,” these days New Balance serves up an array of on-trend ‘dad sneakers’ that are comfy, stylish and chic.

One of the most popular footwear brands available online and instore at HyperLuxe North Beach, Karrinyup, Applecross and Dunsborough, New Balance is beloved by all of us at HyperLuxe (and our loyal customers!) for their retro infused designs that are the perfect addition to any active ensemble. 

Inspired by the effortless style dictum of normcore icons such as Jerry Seinfeld and Steve Jobs, New Balance seamlessly combines on-trend silhouettes with functional features its customers love and have come to expect from the timeless brand. 

Take for instance the MR530 design in white and cream; although retro in vibe, this style features all of the mod cons that a modern customer could wish for. 

Incorporating ABZORB technology, a blend of rubber and foam cushioning that supports your soles with every step, these clean and crisp kicks look as good as they feel on. William J. Riley would absolutely approve!

Another standout style is the New Balance RoavPG1 Sneaker, which boasts extensive cushioning across the midsole - engineered to support you as you walk - and a snug, supportive fit so that you can stroll, run or jump to your heart’s content. 

Taking its style cues from the 1970s, the 327 VB Sneaker in white and cream is another stand out New Balance style available at HyperLuxe. Combining everything New Balance has learned about running shoes in the 100 plus years since its inception, the 327 VB is the ultimate addition to any runner’s wardrobe. Lace up a pair and be prepared to smash your personal best!

If comfort and support are at the top of your sneaker priority list, don’t overlook New Balance womens shoes.

New Balance Sale

Next time you’re in need of a pair of killer kicks, either for work or play, visit HyperLuxe (you might even see some New Balance sale going) and choose New Balance; you won’t regret joining Riley’s flock.