Brand Spotlight: Pilot Athletic

What's the most popular tee at Hyperluxe? Without a doubt, the range of singlets and tees from Australian brand, Pilot Athletic.The ultimate sportsluxe tee, modelled here by Madi, these constantly sell out - we recommend them to everyone!

Founded by Natalie Lane in 2012, Pilot Athletic offers shoppers premium sportswear that effortlessly takes you from workout to the rest of your day. As versatile as her Pilot Athletic range, Natalie has filled a number of different roles throughout her career, from personal trainer to marketing manager, and now successful entrepreneur. Did we mention she's also a licensed pilot?

Natalie recently took some time out to have a chat with us, talking Pilot Athletic and answering some Quick Q's!

Tell us a bit about Pilot Athletic...

1. What kind of girl is the Pilot Athletic shopper? 
She knows what she wants and she knows how to get it! Empowered by her own self-belief, the Pilot woman is sophisticated and fashion-savvy, always working always playing.  She is driven to succeed and lives a dynamic fulfilled life so she needs a wardrobe that reflects her sense of style and supports her busy lifestyle.

2. What is the must-have Pilot Athletic piece of the latest collection?
Our Florence Puffer Trench has an almost cult following now. In fact all of the puffer range does. They are super cosy and flattering at the same time. Nothing compares!

3. How would you describe Pilot Athletic in one sentence?  
Premium activewear and athleisure pieces for women that have a penchant for style and quality.


Quick Q's:

Smoothie or matcha latte? 
Matcha latte
Sunset yoga or morning run?
Morning run
Online shopping or head into your favourite store?
In-store
Favourite workout track?
Unstoppable by Sia
I'm happiest when....
I take time to exercise, eat well and spend time with my daughter and those I love the most.
When I'm feeling uninspired I... 
Work on my thoughts. Only you can change how you feel!